Halal finance is a $6.5 trillion industry. So why can so many of us not find a single halal option in our 401(k)?

We’ve just accepted it. But if we don’t ask, the answer is always no.

Watch this first. 

 

Halal investments already exist. Many workplace plans just haven’t caught up.

Copy the HR email

Already sent yours? Count it here.

It takes about five minutes. Copy it, change what’s yours, send it to HR.

The Halal 401(k) Movement 

If we never ask,
the answer will always be no.
 

Here’s what I need from you this week.

  1. Copy the email below.
  2. Change what’s yours.
  3. Send it to HR.
  4. Come back and tap “I sent it” so we can count it.

Many employers wrap up benefits enrollment in early to mid-November, so now is a good time to ask. Our goal is 100 of us by Saturday, November 7, inshaAllah. Your request doesn’t expire, so you can send it any time. 

Campaign progress
5 / 100
 
Self-reported emails sent. We’re just getting started. Be one of the first 10 to send.
Copy HR Email

Not sure how to invest? You don’t have to know yet.

Sending this email doesn’t require you to understand funds, accounts, or stocks. It just opens the door. Once the option exists, learning what to do with it is the next step, and it’s simple when someone walks you through it.

In plain words

What’s a 401(k)?
A retirement savings account through your job. You put in part of your paycheck, and some employers add money too.
What’s a fund?
A basket of many investments that you buy in one step.
What’s a self-directed brokerage account?
An extra option inside your 401(k) that lets you choose from many more funds than the standard menu, including halal ones. Some plans call it a brokerage window.
What makes a fund halal?
It’s screened to avoid interest-based earnings and industries like conventional banking, alcohol, and gambling. Screening rules vary by fund.
Why does one email matter?
Employers may not know employees want this. Each email is a signal, and enough of them make it easy to bring to the people who decide.
Step 1
Halal 401(k) email card

Not Muslim? You can still help.

Many of you have told me you want to support your Muslim colleagues. If that’s you, you can send a version of this email to raise awareness at your company. Only send it if it’s true for you, and count it too.

Read the ally email

    

Step 2

Sent it? Alhamdulillah. Now count it.

Help us show how many employees are asking for faith-aligned retirement options. Reporting takes a few seconds. Your email is how your report gets counted.   

I sent it. Count my email.

Quick questions.

Two solutions. One simple request.

The email offers both, so your employer can pick what fits their plan.

A self-directed brokerage account

A feature such as Fidelity BrokerageLink lets every employee choose from a wide range of funds, including halal ones, without changing the plan’s core lineup. It’s the easiest ask.

Halal funds in the core lineup

Adding Shariah-screened funds directly to the plan. The letter names the four Amana mutual funds as examples and welcomes comparable options your employer prefers.

What’s available depends on your employer’s plan and provider. Fund names are examples for your employer to evaluate, not endorsements or a promise they’ll fit your plan. This page is written for 401(k) plans, and the same request can work for 403(b) and 457(b) plans. Federal TSP is run by the Federal Retirement Thrift Investment Board, not individual agencies, and already offers a mutual fund window.

Stronger together.

Your email starts the conversation. Colleagues help it move.

  • Find coworkers who need the same thing. Share this page with them.
  • If your company has employee resource groups, bring the request there.
  • Ask a senior leader to sponsor it.
  • Be patient and follow up politely. Plan changes can take months.

Why this movement exists.

Workplace retirement benefits are a big part of building long-term security. Many Muslim employees can’t use them fully because the investment lineup doesn’t match their faith, and some skip the employer match altogether.

People have been asking employers for halal options for years. We’re building on their work and making the first step easier: one clear email, ready to send.

Founded by LushedUp Finance, helping Muslim women build financial freedom and lasting wealth without compromising their values.

© 2026 LushedUp Finance. All rights reserved.
DISCLAIMER:This site shares general educational information, not legal, investment, tax, or religious advice. Employers aren’t automatically required to add a specific fund or brokerage feature. A request doesn’t guarantee a particular outcome.
SOURCES: Saturna Halal Money Matters Episode 49; the Hartley v. Thermo Fisher coverage on NAPA; EEOC religious discrimination page.Â